Chipotle Mexican Grill is not your typical fast food experience. The Chipotle menu offers a tasty selection of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients. The meals are prepared using classic cooking methods and served in a unique, distinctive atmosphere. Chipotle has taken the stance creating Food with Integrity. In addition, Chipotle constantly seeks better food not only from using fresh ingredients, but ingredients that are sustainably grown and naturally raised with respect for the animals, the land, and the farmers who produce the food. Currently, Chipotle restaurant operates more than 1,000 locations. Chipotle Mexican Grill elevates basic raw ingredients into food that’s richer and more sophisticated through their recipes and cooking techniques. Similarly, the restaurant design transforms simple materials in distinctive ways, giving the restaurants a style that’s more architectural in nature.
Chipotle Mexican Grill utilizes higher-quality ingredients and cooking techniques used in high-end restaurants to make great food accessible at reasonable prices. But their vision has evolved. While using a variety of fresh ingredients remains the foundation of their menu, they believe that “fresh is not enough, anymore.” Now Chipotle wants to know where all of their ingredients come from, so that we can be sure they are as flavorful as possible while understanding the environmental and societal impact of their business. This idea as mentioned earlier is known as: Food With Integrity, and it guides how Chipotle Mexican Grill runs their business. Higher Quality Ingredients: Chipotle uses a variety of ingredients purchased from carefully selected suppliers. They concentrate on where the ingredient is obtained, and this has become a cornerstone of their continuous effort to improve the food. Some of the ingredients used include naturally raised pork, beef and chicken, as well as organically grown and sustainably grown produce, and Chipotle continues to investigate using even more naturally raised, organically grown and sustainably grown ingredients, in light of pricing considerations.
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